Overview

'Advance your Cross-media marketing with VDP elements ...'

Today, you cannot simply look at offline and online channels separately for your marketing campaigns. Cross-media marketing are significantly important. Focus's Dynamic Publishing Services (DP) helps create successful multi-channel marketing programs by integrating the latest Variable Data Publishing (VDP) technologies and our Relevance Campaign. Pieces of different designs are produced in any order and customized for each individual recipient. Each would receive your messages on a case-by-case basis with different colors, graphics and a personalized URL through multiple channels. With Focus Dynamic Publishing (DP), marketers can combine Direct Mail, eDM and pURL in one perfect solution.

'Focus DP - An Easy-to-use, Efficient, Automated & Trackable system ...'

Focus's Dynamic Publishing allows you to re-engage lost customers, retain current ones, or encourage potential clients to take a desired action. Focus provides the strategy, data integration, technology platform, analytics, reporting, creative expertise and campaign management that would help you all the way in the marketing campaigns. A flexible email marketing platform called Focus Commander allows Focus and marketers work closely together to create, test and deploy targeted multi-channel campaigns with customers' data from multiple sources.

How does Focus Dynamic Publishing facilitate your marketing campaign?

The following is an example of how our DP services may help in creating successful multi-channel marketing programs.